Welcome to SilverPoll

SilverPoll gives you the opportunity to tap into more than 10,000 Over 50’s across the UK.

  • Over 50’s make up more than a third of all Britons - 20 million consumers.
  • By 2015, they will make up more than half of the electorate.
  • They account for 75% of all wealth & almost half of all household spending.
  • They have on average 30% higher disposable income than the under 50’s.

Our engaged panel of Over 50’s are happy to answer any questions you want to ask:

  • What they do/don’t want from brands & which factors drive them to buy.
  • Which media & retail channels they favour for which products.
  • Everything you need to make strategies, new products & marketing plans.

To find out more about the ways SilverPoll can nurture and take care of your research needs…

Contact Us

SilverPoll is a targeted online research service, aimed exclusively at the Over 5o’s consumer.

SilverPoll can deliver 2000 responses within 72 hours. Any topic, any question. Prices start at just £1,000.

We can run online, telephone & focus group research; write & design your survey using a range of question types; embed images, audio and videos; & provide different results reports.

We can provide demographic splits based on any needs: males & females, high income to lower income, tech-savvy to technophobes.

SilverPoll is part of the hugely successful OnePoll group. OnePoll has over 110,000 Britons aged 6-86 across its online and iPhone panels. The company has run approx 5,000 polls for 500 clients in the last three years alone. Clients range from Kellogs to Virgin Atlantic, Tesco to Nat West.

To find out more about the ways SilverPoll can nurture and take care of your research needs…

Contact Us

Customer Insight

Determine & explore marketing-specific data, to inform strategy

  • How are Over 50’s behaving? What is driving their purchase decisions?
  • What channels are they browsing on? What media are they viewing?

Market Testing

Are you launching a new product or advert aimed at Over 50’s?

  • Test products online or in focus groups.
  • Determine the best media, tone, soundbed, voice over or design for an ad.

PR Research Services

Want to raise your brand profile with Over 50’s?

  • We run PR campaigns based around online polls.
  • Everything you need: from question choice to PR sell in.

To find out more about the ways SilverPoll can nurture and take care of your research needs…

Contact Us

For more information about what we can offer - or our ultra-low rates - call us on 020 7138 3055

OR just use the form below

Join SilverPoll here